/* HookLabs
   Layout: alternating dark and light bands on a 1240px grid, each one a chapter of the pitch.
   Anton is the shout, Instrument Sans the voice, Instrument Serif italic only for promises.
   Orange marks the winner and the buttons, nothing else. */

@font-face{font-family:"Anton";src:url("/assets/fonts/anton-400.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Instrument Sans";src:url("/assets/fonts/instrument-sans-400.woff2") format("woff2");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Instrument Sans";src:url("/assets/fonts/instrument-sans-500.woff2") format("woff2");font-weight:500;font-style:normal;font-display:swap}
@font-face{font-family:"Instrument Sans";src:url("/assets/fonts/instrument-sans-600.woff2") format("woff2");font-weight:600;font-style:normal;font-display:swap}
@font-face{font-family:"Instrument Serif";src:url("/assets/fonts/instrument-serif-400-italic.woff2") format("woff2");font-weight:400;font-style:italic;font-display:swap}

:root{
  --ink:#131519;
  --ink-2:#1A1D23;
  --ink-3:#24272E;
  --bone:#F2EFE9;
  --paper:#FBF9F5;
  --orange:#E8703A;
  --orange-hi:#F2854F;
  --orange-deep:#A94817;
  --steel:#9A9EA6;
  --fog:#CFCBC3;
  --slate:#5C6068;
  --graphite:#2E3138;

  --display:"Anton",Impact,"Arial Narrow Bold",sans-serif;
  --body:"Instrument Sans",system-ui,-apple-system,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --serif:"Instrument Serif",Georgia,"Times New Roman",serif;

  --gutter:clamp(20px,5vw,64px);
  --side-l:max(var(--gutter),env(safe-area-inset-left,0px));
  --side-r:max(var(--gutter),env(safe-area-inset-right,0px));
  --header-h:64px;
  --pad:clamp(88px,10vw,152px);
  --ease:cubic-bezier(.22,1,.36,1);
  --grain:url("/assets/img/grain.png");
  color-scheme:dark;
}
@media (min-width:900px){:root{--header-h:76px}}

/* Band tokens. Every component reads these, so a block can switch band by class alone. */
.band--dark{--bg:var(--ink);--fg:var(--bone);--fg-2:var(--fog);--muted:var(--steel);--line:rgba(242,239,233,.12);--line-2:rgba(242,239,233,.26);--accent-text:var(--orange)}
.band--light{--bg:var(--bone);--fg:var(--ink);--fg-2:var(--graphite);--muted:var(--slate);--line:rgba(19,21,25,.12);--line-2:rgba(19,21,25,.26);--accent-text:var(--orange-deep)}
.band{background-color:var(--bg);color:var(--fg)}
.band--dark{background-image:var(--grain);background-size:128px 128px}

/* ---------- Base ---------- */
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;text-size-adjust:100%;scroll-behavior:smooth;overflow-x:hidden}
body{margin:0;background:var(--ink);color:var(--bone);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale;overflow-x:clip;text-rendering:optimizeLegibility;font-kerning:normal}
@media (min-width:900px){body{font-size:18px}}
img,svg{max-width:100%}
a{color:inherit}
p,h1,h2,h3,figure,blockquote,dl,dd{margin:0}
::selection{background:var(--orange);color:var(--ink)}
:focus-visible{outline:2px solid var(--orange);outline-offset:3px;border-radius:2px}
section[id]{scroll-margin-top:var(--header-h)}

.wrap{width:100%;max-width:1240px;margin-inline:auto;padding-left:var(--side-l);padding-right:var(--side-r)}
.wrap--wide{max-width:1360px}
.section{padding-block:var(--pad)}
.section + .section{padding-top:0}
.nowrap{white-space:nowrap}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip{position:absolute;left:12px;top:-80px;z-index:100;background:var(--orange);color:var(--ink);padding:10px 14px;font-weight:600;text-decoration:none;border-radius:3px}
.skip:focus{top:12px}

/* ---------- Type ---------- */
.display{font-family:var(--display);font-weight:400;text-transform:uppercase;letter-spacing:.004em;text-wrap:balance}
.h1{font-size:clamp(58px,13vw,132px);line-height:.88}
.h2{font-size:clamp(42px,5.8vw,80px);line-height:.92}
.lede{font-size:clamp(18px,1.45vw,21px);line-height:1.52;color:var(--fg-2);max-width:50ch;text-wrap:pretty}
.promise{font-family:var(--serif);font-style:italic;font-weight:400;letter-spacing:.005em}
.label{font:600 12.5px/1.2 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.fine{font-size:14px;line-height:1.5;color:var(--muted)}
.head{display:grid;gap:22px;max-width:880px;margin-bottom:clamp(44px,5.5vw,76px)}
.head__more{margin-top:-6px;color:var(--fg-2);max-width:62ch;text-wrap:pretty}

/* ---------- Buttons and links ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:12px;min-height:54px;padding:16px 24px;border-radius:3px;background:var(--orange);color:var(--ink);font:600 16px/1.1 var(--body);letter-spacing:-.005em;text-decoration:none;cursor:pointer;transition:background-color .2s ease}
.btn:hover{background:var(--orange-hi)}
.btn:focus-visible{outline-color:var(--fg,var(--bone))}
.btn__arrow{flex:none;transition:transform .3s var(--ease)}
.btn:hover .btn__arrow{transform:translateX(3px)}
.btn--sm{min-height:40px;padding:10px 16px;font-size:14px}
.btn--lg{min-height:64px;padding:20px 30px;font-size:18px}
.text-link{display:inline-flex;align-items:center;gap:8px;color:var(--fg);font-weight:500;text-decoration:underline;text-decoration-thickness:1px;text-decoration-color:var(--line-2);text-underline-offset:6px;transition:text-decoration-color .2s ease}
.text-link:hover{text-decoration-color:currentColor}

/* ---------- Header ---------- */
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--ink)}
.site-header{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:var(--ink);color:var(--bone);border-bottom:1px solid transparent;transition:border-color .3s ease}
.site-header.is-scrolled{border-bottom-color:rgba(242,239,233,.10)}
.site-header__inner{height:var(--header-h);display:flex;align-items:center;justify-content:space-between;gap:20px}
.wordmark{display:inline-flex;align-items:flex-end;gap:.16em;font-family:var(--display);font-size:clamp(22px,2vw,26px);line-height:1;letter-spacing:.03em;text-transform:uppercase;color:var(--bone);text-decoration:none}
.wordmark__mark{flex:none;width:.28em;height:.28em;margin-bottom:.07em;background:var(--orange)}
.nav{display:none;align-items:center;gap:30px;margin-left:auto}
.nav a{font-size:15px;color:var(--steel);text-decoration:none;transition:color .2s ease}
.nav a:hover{color:var(--bone)}
@media (min-width:1080px){.nav{display:flex;gap:26px}.site-header .btn--sm{margin-left:14px}}

/* ---------- Hero ---------- */
.hero{position:relative;overflow:hidden}
.hero__inner{position:relative;z-index:3;padding-block:clamp(44px,8vw,112px) clamp(8px,2vw,24px)}
.hero__copy{display:grid;gap:clamp(22px,2.4vw,30px);max-width:660px}
.hero__sub{font-size:clamp(18px,1.5vw,21px);line-height:1.55;color:var(--fog);max-width:44ch;text-wrap:pretty}
.hero__actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px 28px;margin-top:4px}
.hero__note{font-size:clamp(21px,1.75vw,25px);line-height:1.3;color:var(--fog);max-width:30ch}
.hero__wall{position:relative;height:330px;margin-top:20px}
.hero__wall::before{content:"";position:absolute;inset:0;z-index:2;pointer-events:none;background:linear-gradient(180deg,var(--ink) 0%,rgba(19,21,25,0) 24%,rgba(19,21,25,0) 72%,var(--ink) 100%)}
@media (max-width:519px){.hero__actions .btn{width:100%}}
@media (min-width:1100px){
  .hero{min-height:700px}
  .hero__inner{padding-block:clamp(84px,8.5vw,132px) clamp(84px,7.5vw,120px)}
  .hero__copy{max-width:min(680px,52%)}
  .h1{font-size:clamp(84px,7.2vw,118px)}
  .hero__wall{position:absolute;top:0;right:0;bottom:0;width:47%;height:auto;margin:0}
  .hero__wall::before{background:linear-gradient(90deg,var(--ink) 0%,rgba(19,21,25,.72) 16%,rgba(19,21,25,0) 44%),linear-gradient(180deg,var(--ink) 0%,rgba(19,21,25,0) 16%,rgba(19,21,25,0) 82%,var(--ink) 100%)}
  .hero__wall .wall__track{animation-delay:-16s}
}

/* ---------- The ad wall: a feed of look-alike category ads, one lit ---------- */
.wall{overflow:hidden;perspective:1600px}
.wall__plane{position:absolute;top:-36%;bottom:-36%;left:50%;width:max(130%,660px);transform:translateX(-50%) rotateX(var(--rx,0deg)) rotateY(var(--ry,0deg)) rotate(-8deg);transform-origin:50% 50%}
.wall__track{animation:drift 72s linear infinite;will-change:transform}
.wall.is-paused .wall__track{animation-play-state:paused}
.wall--static .wall__track{animation:none}
@keyframes drift{from{transform:translate3d(0,0,0)}to{transform:translate3d(0,-50%,0)}}
.wall__set{display:grid;grid-template-columns:repeat(6,minmax(0,1fr));gap:14px;padding-bottom:14px}
@media (max-width:699px){.wall__set{gap:10px;padding-bottom:10px}}

/* Card padding is a percentage of its own column; everything inside sizes in cqi. */
.ad{container-type:inline-size;aspect-ratio:4/5;position:relative;overflow:hidden;border-radius:5px;background:var(--ad-bg,#1E2127);color:rgba(242,239,233,.5);display:flex;flex-direction:column;padding:9%}
.ad--t1{--ad-bg:#1C1F25}.ad--t2{--ad-bg:#22252C}.ad--t3{--ad-bg:#292C33}.ad--t4{--ad-bg:#18191E}
.ad__hl{font:600 10.5cqi/1.14 var(--body);letter-spacing:-.012em;text-wrap:balance;transition:opacity .45s ease}
.ad__hl--sm{font-size:8.6cqi}
.ad.is-swapping .ad__hl{opacity:0}
.ad__prod{display:block;width:40cqi;height:auto;margin-top:auto;align-self:flex-end;fill:currentColor;color:rgba(242,239,233,.15)}
.ad__prod--center{align-self:center;width:52cqi;margin-block:auto}
.ad__prod--left{align-self:flex-start}
.ad__stars{display:block;width:44cqi;height:auto;fill:currentColor;color:rgba(242,239,233,.34);margin-bottom:5cqi}
.ad__by{margin-top:3cqi;font:500 5.4cqi/1.2 var(--body);color:rgba(242,239,233,.3)}
.ad__badge{position:absolute;top:7%;right:7%;width:30cqi;aspect-ratio:1;border-radius:50%;background:rgba(242,239,233,.13);display:grid;place-items:center;text-align:center;font:400 7.6cqi/.95 var(--display);text-transform:uppercase;color:rgba(242,239,233,.6)}
.ad--offer .ad__hl{text-align:center}
.ad__vs{margin-top:auto;display:grid;grid-template-columns:1fr 1fr;gap:3.2cqi 6cqi;font:600 5.4cqi/1 var(--body);text-transform:uppercase;letter-spacing:.06em;color:rgba(242,239,233,.32)}
.ad__vs svg{width:7cqi;height:7cqi}
.ad__sheet{flex:1;display:flex;flex-direction:column;gap:4.5cqi;padding:8cqi 7cqi;margin:-2cqi;border-radius:2cqi;background:rgba(242,239,233,.05)}
.ad__list{display:grid;gap:3cqi;font:500 6.4cqi/1.2 var(--body);color:rgba(242,239,233,.36)}
.ad--lit{--ad-bg:var(--orange);color:var(--ink);box-shadow:0 22px 60px -18px rgba(232,112,58,.55)}
.ad__tag{font:600 5.6cqi/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--ink)}
.ad--lit .ad__hl{margin-top:5cqi;font:400 14cqi/.96 var(--display);letter-spacing:.01em;text-transform:uppercase;color:var(--ink)}
.ad--lit .ad__prod{width:30cqi;color:rgba(19,21,25,.28)}

/* ---------- The work: real ads, a swipe row on phones, three across from tablet up ---------- */
.shots{list-style:none;display:grid;grid-auto-flow:column;grid-auto-columns:78%;gap:16px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scroll-padding-left:var(--side-l);margin:0 calc(-1 * var(--side-r)) 0 calc(-1 * var(--side-l));padding:4px var(--side-r) 18px var(--side-l);scrollbar-width:none}
.shots::-webkit-scrollbar{display:none}
.shot{scroll-snap-align:start;display:grid;gap:16px;align-content:start}
.shot__frame{border-radius:8px;overflow:hidden;background:var(--fog);box-shadow:0 1px 0 rgba(19,21,25,.04),0 34px 64px -38px rgba(19,21,25,.6)}
.shot__frame img{display:block;width:100%;height:auto;aspect-ratio:4/5}
.shot__why{font-size:16px;line-height:1.5;color:var(--fg-2);max-width:34ch;text-wrap:pretty}
.shots__note{margin-top:22px;max-width:60ch}
@media (min-width:760px){.shots{grid-auto-flow:row;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(20px,2.4vw,32px);overflow:visible;margin:0;padding:0}}

/* ---------- The problem ---------- */
.problem{display:grid;gap:56px}
.problem__copy{display:grid;gap:26px;align-content:start}
@media (min-width:1000px){.problem{grid-template-columns:minmax(0,5fr) minmax(0,6fr);column-gap:clamp(56px,6vw,104px);align-items:center}}
.stat{display:grid;gap:10px 22px;padding-block:24px;border-block:1px solid var(--line)}
@media (min-width:520px){.stat{grid-template-columns:auto minmax(0,1fr);align-items:center}}
.stat__num{font-family:var(--display);font-size:clamp(58px,6.2vw,86px);line-height:.85;text-transform:uppercase;white-space:nowrap}
.stat__text{font-size:17px;line-height:1.45;font-weight:500;max-width:34ch}
.stat .fine{grid-column:1/-1}
.problem__turn{font-size:clamp(19px,1.6vw,22px);line-height:1.45;font-weight:600;max-width:34ch;text-wrap:pretty}
.lifecycle{margin:0;display:grid;gap:18px}
.lifecycle svg{display:block;width:100%;height:auto;overflow:visible}
.lifecycle .direct{display:none}
.lc-axis{stroke:rgba(19,21,25,.22);stroke-width:1.25}
.lc-now{fill:none;stroke:rgba(19,21,25,.4);stroke-width:4;stroke-linecap:round}
.lc-next{fill:none;stroke:var(--orange);stroke-width:4;stroke-linecap:round}
.lc-dot{fill:var(--orange)}
.lc-ring{fill:none;stroke:var(--slate);stroke-width:2.5}
.lc-lead{stroke:var(--slate);stroke-width:1.25}
.lc-axis-t{font:600 12px var(--body);letter-spacing:.12em;fill:var(--slate)}
.lc-t{font:500 15px var(--body);fill:var(--graphite)}
.lc-t--next{font-weight:600;fill:var(--orange-deep)}
.lc-t--sm{font-size:14px;fill:var(--slate)}
.legend{list-style:none;margin:0;padding:0;display:grid;gap:10px;font-size:15px;line-height:1.4;color:var(--fg-2)}
.legend li{display:grid;grid-template-columns:26px minmax(0,1fr);gap:12px;align-items:center}
.legend__key{display:block;justify-self:center}
.legend__key--now,.legend__key--next{width:26px;height:4px;border-radius:2px}
.legend__key--now{background:rgba(19,21,25,.4)}
.legend__key--next{background:var(--orange)}
.legend__key--dot{width:12px;height:12px;border-radius:50%;background:var(--orange)}
.legend__key--ring{width:15px;height:15px;border:2.5px solid var(--slate);border-radius:50%}
@media (min-width:700px){.lifecycle .direct{display:inline}.legend{display:none}}

/* ---------- What you get ---------- */
.offer{list-style:none;margin:0;padding:0;border-top:1px solid var(--line-2)}
.offer__row{display:grid;gap:12px 40px;padding-block:clamp(28px,3.2vw,42px);border-bottom:1px solid var(--line)}
@media (min-width:900px){.offer__row{grid-template-columns:140px minmax(0,5fr) minmax(0,6fr);align-items:baseline}}
.offer__stage{font-family:var(--display);font-size:24px;line-height:1;text-transform:uppercase;letter-spacing:.02em;color:var(--muted)}
.offer__row--produce .offer__stage{color:var(--orange-deep)}
.offer__title{font:600 clamp(24px,2.3vw,32px)/1.14 var(--body);letter-spacing:-.018em;text-wrap:balance}
.offer__body{display:grid;gap:12px}
.offer__body p{color:var(--fg-2);max-width:54ch}
.offer__you{font-size:15px;font-weight:600;color:var(--fg)}
.offer__you span{margin-right:8px;font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}

/* ---------- The work ---------- */
.work{display:grid;gap:48px}
@media (min-width:960px){.work{grid-template-columns:minmax(0,5fr) minmax(0,5fr);column-gap:clamp(48px,6vw,104px);align-items:center}}
.post{margin:0;width:100%;max-width:500px;justify-self:center;background:#FFFFFF;color:#15171B;border-radius:14px;overflow:hidden;box-shadow:0 1px 0 rgba(19,21,25,.05),0 40px 80px -36px rgba(19,21,25,.42)}
.post__top{display:flex;align-items:center;gap:10px;padding:11px 14px}
.post__avatar{flex:none;width:34px;height:34px;border-radius:50%;background:#1F2458;display:grid;place-items:center}
.post__avatar svg{width:16px;height:16px}
.post__name,.post__meta,.post__site,.post__line{display:block}
.post__name{font-weight:600;font-size:14.5px;line-height:1.2}
.post__meta{font-size:12.5px;line-height:1.2;color:#6B6F77}
.post__more{margin-left:auto;width:20px;height:4px;background:radial-gradient(circle,#15171B 1.6px,transparent 2px) 0 50%/7px 4px repeat-x}
.post__bar{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:11px 14px;background:#F6F4F1}
.post__site{font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;color:#6B6F77}
.post__line{font-size:14px;font-weight:600;line-height:1.3}
.post__btn{flex:none;padding:8px 14px;border-radius:6px;background:#E6E3DE;font-size:13.5px;font-weight:600}
.post__icons{display:flex;gap:16px;padding:12px 14px 14px}
.post__icons svg{width:22px;height:22px;fill:none;stroke:#15171B;stroke-width:1.7;stroke-linejoin:round;stroke-linecap:round}
.notes{list-style:none;margin:0;padding:0;display:grid;gap:30px}
.note{display:grid;grid-template-columns:34px minmax(0,1fr);gap:18px}
.marker{width:30px;height:30px;border-radius:50%;background:var(--orange);color:var(--ink);display:grid;place-items:center;font:600 14px/1 var(--body)}
.note__tag{margin-bottom:6px;font:600 12px/1.2 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--accent-text)}
.note h3{font:600 clamp(19px,1.5vw,21px)/1.25 var(--body);letter-spacing:-.01em}
.note h3 + p{margin-top:6px;color:var(--fg-2)}
.versions{margin-top:clamp(72px,9vw,128px)}
.versions__head{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:10px 24px;margin-bottom:26px}
.versions__title{font-family:var(--display);font-size:clamp(28px,3vw,40px);line-height:1;text-transform:uppercase}
.versions__grid{display:grid;grid-auto-flow:column;grid-auto-columns:76%;gap:16px;overflow-x:auto;overscroll-behavior-x:contain;scroll-snap-type:x mandatory;scroll-padding-left:var(--side-l);margin-inline:calc(-1 * var(--side-l)) calc(-1 * var(--side-r));padding:4px var(--side-r) 14px var(--side-l);scrollbar-width:none}
.versions__grid::-webkit-scrollbar{display:none}
.version{scroll-snap-align:start;display:grid;gap:18px;align-content:start}
.version .ex{border-radius:8px;box-shadow:0 30px 60px -36px rgba(19,21,25,.55)}
.version__tag{margin-bottom:6px;font:600 12px/1.2 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.version figcaption h3{font:600 18px/1.3 var(--body)}
.version figcaption h3 + p{margin-top:4px;color:var(--fg-2);font-size:16px}
@media (min-width:760px){.versions__grid{grid-auto-flow:row;grid-template-columns:repeat(3,minmax(0,1fr));overflow:visible;margin-inline:0;padding:0;gap:24px}}
.versions .fine{margin-top:26px;max-width:60ch}

/* Example ads. One invented product, rendered in 3D, set in four art directions. */
.ex{container-type:inline-size;position:relative;aspect-ratio:4/5;overflow:hidden;isolation:isolate;background:#14173A}
.ex::after{content:"";position:absolute;inset:0;z-index:4;pointer-events:none;background-image:var(--grain);background-size:128px 128px;mix-blend-mode:overlay;opacity:.9}
.ex__in{position:absolute;inset:0;z-index:2;padding:8cqi 8cqi 6cqi}
.ex__hl{font-family:var(--display);font-weight:400;text-transform:uppercase;line-height:.94;letter-spacing:.006em;text-wrap:balance}
.ex__sub{margin-top:4cqi;font:500 4.4cqi/1.35 var(--body)}
.ex__tub{position:absolute;z-index:1;display:block;height:auto;max-width:none}
.ex__fda{position:absolute;left:7cqi;right:7cqi;bottom:3.2cqi;z-index:2;font:400 2.05cqi/1.32 var(--body);text-align:center;opacity:.74}
.pin{position:absolute;z-index:3;width:7.4cqi;height:7.4cqi;border-radius:50%;background:var(--orange);color:var(--ink);display:grid;place-items:center;font:600 3.6cqi/1 var(--body);box-shadow:0 0 0 1.3cqi rgba(232,112,58,.28)}
.ex__sub{position:relative}
.pin--sub{left:-7.6cqi;top:-1.6cqi}
.ex--night{color:#F4EFE6;background:radial-gradient(58cqi 48cqi at 74% 78%,rgba(150,138,255,.55),rgba(150,138,255,0) 70%),radial-gradient(120cqi 80cqi at 50% 122%,rgba(70,60,150,.7),rgba(70,60,150,0) 70%),linear-gradient(180deg,#0A0C1C 0%,#171A3D 100%)}
.ex--night .ex__hl{font-size:13cqi;max-width:82cqi}
.ex--night .ex__sub{color:#C9C3EE;max-width:52cqi}
.ex--night .ex__tub{width:56cqi;right:-4cqi;bottom:5.5cqi}
.ex--window{color:#1F2347;background:linear-gradient(116deg,rgba(255,255,255,0) 38%,rgba(255,244,222,.6) 39%,rgba(255,244,222,.16) 57%,rgba(255,255,255,0) 58%),radial-gradient(90cqi 70cqi at 12% 8%,#FFFBF3,rgba(255,251,243,0) 70%),linear-gradient(160deg,#F3ECE1 0%,#E0D3C0 100%)}
.ex--window .ex__hl{font-size:19cqi;line-height:.88;max-width:70cqi}
.ex--window .ex__sub{color:#3A3F6B;max-width:44cqi}
.ex--window .ex__tub{width:54cqi;right:0;bottom:7cqi}
.ex--clock{color:#F4EFE6;background:#050507}
.ex__bg{position:absolute;inset:0;z-index:0;display:block;width:100%;height:100%;max-width:none;object-fit:cover}
.ex--clock::before{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;background:radial-gradient(130% 95% at 50% 62%,rgba(0,0,0,0) 55%,rgba(0,0,0,.5) 100%)}
.ex--clock .ex__hl{font-size:14.6cqi;max-width:76cqi}
.ex--clock .ex__sub{color:#D3CBC1;max-width:54cqi}
.ex--search{color:#F4EFE6;background:radial-gradient(100cqi 55cqi at 50% 0%,rgba(92,104,150,.24),rgba(92,104,150,0) 70%),#0E0F13}
.sb__status{display:flex;justify-content:space-between;align-items:center;margin:-2.5cqi 0 7cqi;font:600 4.2cqi/1 var(--body);letter-spacing:.02em}
.sb__icons{display:flex;align-items:center;gap:2.2cqi}
.sb__sig{display:block;width:5.4cqi;height:3.4cqi;background:linear-gradient(90deg,#F4EFE6 0 70%,rgba(244,239,230,.3) 70%);clip-path:polygon(0 100%,100% 0,100% 100%)}
.sb__bat{position:relative;display:block;width:6.8cqi;height:3.4cqi;border:.45cqi solid rgba(244,239,230,.7);border-radius:1cqi}
.sb__bat::before{content:"";position:absolute;top:.45cqi;bottom:.45cqi;left:.45cqi;width:28%;border-radius:.3cqi;background:#F4EFE6}
.sb__field{display:flex;align-items:flex-start;gap:3cqi;padding:3.8cqi 4.6cqi;border-radius:6.5cqi;background:#23252C;font:500 4.7cqi/1.28 var(--body)}
.sb__icon{flex:none;width:4.6cqi;height:4.6cqi;margin-top:.5cqi;color:rgba(244,239,230,.55)}
.sb__caret{display:inline-block;width:.5cqi;height:5.2cqi;margin-left:.6cqi;vertical-align:-1cqi;background:#8DAEFF;animation:blink 1.1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.sb__list{list-style:none;margin:2.6cqi 0 0;padding:0;display:grid}
.sb__list li{display:flex;align-items:flex-start;gap:3cqi;padding:2.4cqi 4.6cqi;font:400 4.1cqi/1.3 var(--body);color:rgba(244,239,230,.6)}
.sb__list b{font-weight:600;color:#F4EFE6}
.ex--search .ex__in{display:flex;flex-direction:column;padding-bottom:11cqi}
.ex--search .ex__hl{margin-top:auto;font-size:11.6cqi}
.ex--search .ex__sub{margin-top:3cqi;font-size:3.9cqi;color:#BDB6AC}
.ex--search .ex__sub b{color:#F4EFE6;font-weight:600}

/* ---------- The test ---------- */
.test-grid{display:grid;gap:48px}
@media (min-width:960px){.test-grid{grid-template-columns:minmax(0,5fr) minmax(0,6fr);column-gap:clamp(48px,6vw,96px);align-items:start}}
.verdict{margin:0;display:grid}
.verdict div{padding-block:22px;border-top:1px solid var(--line)}
.verdict div:last-child{border-bottom:1px solid var(--line)}
.verdict dt{font:600 19px/1.3 var(--body)}
.verdict dt::before{content:"";display:inline-block;width:10px;height:10px;margin-right:12px;border-radius:50%;background:var(--steel);vertical-align:1px}
.verdict .verdict--win dt::before{background:var(--orange)}
.verdict dd{margin-top:8px;color:var(--fg-2);max-width:46ch}
.verdict-note{margin-top:22px;font-size:clamp(21px,1.7vw,24px);line-height:1.3;color:var(--fog)}
.readout{margin:0;padding:clamp(20px,2.6vw,30px);border:1px solid var(--line);border-radius:10px;background:var(--ink-2);font-variant-numeric:tabular-nums}
.readout__head{display:flex;justify-content:space-between;align-items:center;gap:12px;margin-bottom:10px}
.readout__title{font:600 15px/1.2 var(--body)}
.readout__tag{font:600 11px/1 var(--body);letter-spacing:.14em;text-transform:uppercase;color:var(--ink);background:var(--fog);padding:5px 8px;border-radius:3px}
.readout table{width:100%;border-collapse:collapse;font-size:15px}
.readout th,.readout td{padding:14px 0;border-top:1px solid var(--line);text-align:left;font-weight:400;vertical-align:bottom}
.readout thead th{padding-top:6px;border-top:0;font:600 11px/1.3 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--steel);vertical-align:bottom}
.readout tbody th{font-weight:500;color:var(--bone);padding-right:12px}
.readout td{width:34%;padding-left:12px}
.readout td:last-child{width:24%;text-align:right}
.readout thead th:last-child{text-align:right}
.bar{display:block;height:6px;margin-bottom:8px;border-radius:3px;background:rgba(242,239,233,.08);overflow:hidden}
.bar i{display:block;height:100%;transform-origin:left;transform:scaleX(var(--w,1));background:rgba(242,239,233,.42);transition:transform 1s var(--ease)}
.readout.is-armed .bar i{transform:scaleX(0)}
.row--win th{color:var(--orange)}
.row--win .bar i{background:var(--orange)}
.row--win td:last-child{color:var(--orange)}
.row--rest th,.row--rest td{color:var(--steel)}
.win-tag{display:inline-block;margin-left:8px;padding:3px 6px;border-radius:3px;background:var(--orange);color:var(--ink);font:600 10px/1.2 var(--body);letter-spacing:.12em;text-transform:uppercase;vertical-align:2px}
.readout__foot{margin-top:16px;font-size:13.5px;line-height:1.55;color:var(--steel)}

/* ---------- About ---------- */
.about{display:grid;gap:32px;grid-template-areas:"title" "photo" "body"}
.about__title{grid-area:title}
.about__body{grid-area:body;display:grid;gap:26px;align-content:start}
.about__body > p:not(.lede){color:var(--fg-2);max-width:54ch}
/* The portrait carries fine camera grain baked in at build time (build.py, photo_grain),
   so edited skin doesn't read as smooth and AI-made. No other filters. */
.about__photo{grid-area:photo;position:relative;margin:0;width:100%;max-width:420px;border-radius:8px;overflow:hidden;background:var(--fog);box-shadow:0 1px 0 rgba(19,21,25,.04),0 34px 64px -40px rgba(19,21,25,.55)}
.about__photo img{display:block;width:100%;height:auto;aspect-ratio:4/5;object-fit:cover}
@media (min-width:1000px){
  .about{grid-template-columns:minmax(0,5fr) minmax(0,6fr);grid-template-areas:"photo title" "photo body";column-gap:clamp(56px,6vw,104px);row-gap:28px;align-items:start}
  .about__photo{max-width:none;position:sticky;top:calc(var(--header-h) + 40px)}
}
.pull{margin-top:6px;padding-left:22px;border-left:2px solid var(--orange);font-size:clamp(25px,2.3vw,31px);line-height:1.22;max-width:26ch;color:var(--fg)}
.pull cite{display:block;margin-top:12px;font:600 14px/1.2 var(--body);font-style:normal;letter-spacing:.02em;color:var(--muted)}
.facts{margin:0;display:grid}
.facts div{display:grid;gap:4px 20px;padding-block:16px;border-top:1px solid var(--line)}
.facts div:last-child{border-bottom:1px solid var(--line)}
@media (min-width:520px){.facts div{grid-template-columns:150px minmax(0,1fr);align-items:baseline}}
.facts dt{font-family:var(--display);font-size:30px;line-height:1;text-transform:uppercase}
.facts dd{color:var(--fg-2)}
.social{display:flex;flex-wrap:wrap;gap:12px 24px}
/* ---------- The Triple A ---------- */
.triple{display:grid;gap:40px;grid-template-areas:"head" "venn" "body"}
.triple__head{grid-area:head;display:grid;gap:24px}
.triple__body{grid-area:body;display:grid;gap:24px}
@media (min-width:1000px){.triple{grid-template-columns:minmax(0,5fr) minmax(0,6fr);grid-template-areas:"venn head" "venn body";column-gap:clamp(56px,6vw,104px);row-gap:28px;align-items:start}.triple__venn{align-self:center}}
.triple__venn{grid-area:venn;margin:0;display:flex;justify-content:center}
.triple__venn svg{display:block;width:min(100%,470px);height:auto}
.venn-c{fill:rgba(242,239,233,.04);stroke:rgba(242,239,233,.36);stroke-width:1.25}
.venn-t{font:400 18px var(--display);letter-spacing:.05em;fill:var(--bone)}
.venn-mid{font:600 10.5px var(--body);letter-spacing:1px;fill:var(--ink)}
.triple__list{display:grid}
.triple__list div{display:grid;gap:6px 24px;padding-block:18px;border-top:1px solid var(--line)}
.triple__list div:last-child{border-bottom:1px solid var(--line)}
@media (min-width:560px){.triple__list div{grid-template-columns:180px minmax(0,1fr);align-items:baseline}}
.triple__list dt{font-family:var(--display);font-size:32px;line-height:1;text-transform:uppercase;letter-spacing:.01em}
.triple__list dd{color:var(--fg-2)}
.triple__foot{color:var(--fg-2)}
.triple__promise{margin-top:-10px;font-size:clamp(22px,1.9vw,27px);line-height:1.25;color:var(--bone)}

/* ---------- FAQ: questions to scan, answers on tap ---------- */
.faq{display:grid;gap:clamp(36px,4.5vw,56px)}
.faq__aside{display:none}
@media (min-width:1000px){
  .faq{grid-template-columns:minmax(0,4fr) minmax(0,7fr);column-gap:clamp(56px,6vw,104px);align-items:start}
  .faq__head{position:sticky;top:calc(var(--header-h) + 36px);display:grid;gap:26px}
  .faq__aside{display:grid;gap:10px;justify-items:start;color:var(--fg-2);max-width:26ch}
}
.faq__list{border-bottom:1px solid var(--line)}
.qa{border-top:1px solid var(--line)}
.qa summary{display:flex;align-items:center;justify-content:space-between;gap:24px;padding-block:22px;cursor:pointer;list-style:none}
.qa summary::-webkit-details-marker{display:none}
.qa summary h3{font:600 clamp(17px,1.4vw,19px)/1.35 var(--body);letter-spacing:-.005em}
.qa summary::after{content:"";flex:none;width:14px;height:14px;color:var(--muted);background:linear-gradient(currentColor,currentColor) center/14px 2px no-repeat,linear-gradient(currentColor,currentColor) center/2px 14px no-repeat;transition:transform .35s var(--ease),color .2s ease}
.qa summary:hover::after{color:var(--fg)}
.qa[open] summary::after{transform:rotate(45deg);color:var(--accent-text)}
.qa p{padding-bottom:26px;color:var(--fg-2);max-width:60ch}
@supports (interpolate-size:allow-keywords){
  :root{interpolate-size:allow-keywords}
  .qa::details-content{height:0;overflow:clip;transition:height .4s var(--ease),content-visibility .4s allow-discrete}
  .qa[open]::details-content{height:auto}
}

/* ---------- Final call: the pitch on the left, the calendar on the right ---------- */
.cta__inner{display:grid;gap:40px;grid-template-areas:"head" "cal" "after"}
.cta__head{grid-area:head;display:grid;gap:24px}
.cta__title{font-size:clamp(56px,13vw,96px);line-height:.88}
.cta__head .lede{max-width:44ch}
.cta__after{grid-area:after;display:grid;gap:10px;align-content:start}
.cta__after p:first-child{color:var(--fog);max-width:40ch}
.cta__after .promise{font-size:clamp(21px,1.75vw,25px);line-height:1.3;color:var(--bone);max-width:30ch}
.cta__alt{margin-top:14px;color:var(--steel);font-size:15px}
.cta__alt a{color:var(--bone)}
@media (min-width:1000px){
  .cta__inner{grid-template-columns:minmax(0,5fr) minmax(0,6fr);grid-template-areas:"head cal" "after cal";column-gap:clamp(48px,5.5vw,96px);row-gap:36px}
  .cta__head{align-self:end}
  .cta__title{font-size:clamp(64px,6.6vw,96px)}
}

/* Booking calendar: a white card that Calendly's page fills, in a frame, on this site.
   "Pick a time" shows underneath until that page has loaded. */
.cal{grid-area:cal;display:flex;flex-direction:column;width:100%;border-radius:14px;overflow:hidden;background:#FFFFFF;color:var(--ink);box-shadow:0 1px 0 rgba(255,255,255,.04),0 44px 90px -40px rgba(0,0,0,.8)}
.cal__bar,.booker__bar{flex:none;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:10px 10px 10px 14px;border-bottom:1px solid rgba(19,21,25,.1)}
.cal__bar{padding-right:20px}
.who{display:flex;align-items:center;gap:12px;min-width:0}
.who__face{flex:none;width:40px;height:40px;border-radius:50%;object-fit:cover;background:#E6E3DE}
.who__name{font:600 16px/1.3 var(--body)}
.cal__tz{flex:none;font-size:14px;color:var(--slate)}
@media (max-width:560px){.cal__tz{display:none}}
.cal__body{position:relative;flex:1;min-height:700px}
.cal__frame{position:absolute;inset:0;z-index:0}
.cal__frame iframe{display:block;width:100%;height:100%;border:0}
.cal__body.is-live .cal__frame{z-index:2}
.cal__wait{position:absolute;inset:0;z-index:1;display:grid;place-content:center;justify-items:center;gap:14px;padding:32px;text-align:center}
.cal__title{font-family:var(--display);font-size:clamp(36px,4vw,48px);line-height:1;text-transform:uppercase;letter-spacing:.01em}
.cal__text{color:var(--slate);margin-bottom:8px;text-wrap:balance}
.cal__body.is-loaded .cal__wait{visibility:hidden}

/* The booking panel: the same calendar, opened over the page by any Book button. Full screen on phones. */
.booker{width:min(1000px,calc(100vw - 48px));height:min(760px,calc(100vh - 48px));max-width:none;max-height:none;padding:0;border:0;border-radius:14px;overflow:hidden;background:#FFFFFF;color:var(--ink);box-shadow:0 50px 120px -40px rgba(0,0,0,.8)}
.booker[open]{display:flex;flex-direction:column;animation:booker-in .35s var(--ease)}
@keyframes booker-in{from{opacity:0;transform:translateY(12px)}}
.booker::backdrop{background:rgba(10,11,14,.78)}
.booker__close{flex:none;width:42px;height:42px;padding:0;border:0;border-radius:50%;background:#F0EEEA;color:var(--ink);display:grid;place-items:center;cursor:pointer;transition:background-color .2s ease}
.booker__close:hover{background:#E3E0DA}
.booker__close svg{width:14px;height:14px}
.cal__body--panel{min-height:0}
html:has(.booker[open]){overflow:hidden}
@media (max-width:640px){.booker{width:100%;height:100vh;height:100dvh;border-radius:0}}

/* ---------- Footer ---------- */
.site-footer{border-top:1px solid var(--line)}
.site-footer__inner{display:grid;gap:28px;padding-block:48px 40px}
@media (min-width:900px){.site-footer__inner{grid-template-columns:minmax(0,6fr) minmax(0,4fr) auto;align-items:start}}
.site-footer__brand p{margin-top:14px;max-width:44ch;font-size:15px;color:var(--steel)}
.site-footer__nav{display:flex;flex-wrap:wrap;gap:10px 24px;font-size:15px}
.site-footer__nav a{color:var(--fog);text-decoration:none}
.site-footer__nav a:hover{color:var(--bone);text-decoration:underline;text-underline-offset:4px}
.site-footer__legal{font-size:13px;color:var(--steel)}

/* ---------- Simple pages ---------- */
.kicker{font:600 12.5px/1.2 var(--body);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.page-head{padding-block:clamp(56px,9vw,120px) clamp(28px,4vw,48px);display:grid;gap:20px}
.doc{display:grid;gap:18px;max-width:720px;padding-bottom:var(--pad)}
.doc h2{margin-top:22px;font:600 21px/1.3 var(--body)}
.doc p{color:var(--fg-2)}
.notfound{display:grid;gap:26px;justify-items:start;padding-block:clamp(80px,14vw,180px)}
.notfound__actions{display:flex;flex-wrap:wrap;align-items:center;gap:16px 28px}

.sprite{position:absolute;width:0;height:0;overflow:hidden}

@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none !important;transition-duration:.01ms !important;transition-delay:0s !important}
}